On Friday, October 24, as part of the ongoing Ciberimaginario Seminar Series, we will host the workshop “Generative AI and the Cultural Politics of Bias”. This session will be held from 12:00 to 13:30 in the Salón de Grados, Departmental Building 1, Fuenlabrada Campus.
In the realm of generative Artificial Intelligence (AI), output is never neutral: models learn from—and often magnify—biases embedded in their training data and design. These distortions do more than shape aesthetics: they carry ethical, social, and cultural consequences. This workshop invites participants to engage in a critical reflection on how bias manifests across formats—3D environments, images, text, and video—and how such distortions influence the communicative power of generative media.
During the session, we will combine theoretical framing with hands-on exercises. Participants will explore:
- Visual stereotyping in generated imagery and environments
- Cultural distortions in language models (e.g. translation bias, underrepresented dialects)
- The relationship between dataset construction, representational gaps, and harmful assumptions
- Strategies for critically evaluating, auditing, and mitigating bias in multimodal AI outputs
By the end of the workshop, attendees will be equipped with conceptual tools and critical perspectives that enable a more reflective, socially informed, and ethically grounded use of generative AI technologies.
Speaker
Researcher of Department of Arts, University of Bologna
Since July 2023, Pasquale Cascarano has served as a researcher at the University of Bologna, investigating applications of computation across the creative industries (cinema, art, fashion) and in biomedical domains. His work spans paradigms of Artificial Intelligence and Extended Reality. He currently collaborates with national and international institutions across public and private sectors.
This workshop is open to researchers, students, and practitioners interested in critical AI, media studies, and technological ethics. It is also part of the internationalization activities of the International Doctoral School (Escuela Internacional de Doctorado) of Universidad Rey Juan Carlos (URJC), and is therefore especially aimed at doctoral students seeking to broaden their global academic perspective.
- Fecha enero 1, 1970
